Tourism Ambassador Program

SDT’s Tourism Ambassador Training Program

Southern Delaware Tourism (SDT) and The Tourism Academy have partnered to bring Tourism Ambassador training to Sussex County front line workers and interested community members.

This free online training program includes:

  • Info about why Tourism is so important to Sussex County
  • Southern Delaware Tourism: Who We Are, What We Do, and Why We Do It
  • How to find and use the resources available from Southern Delaware Tourism to assist visitors, guests, and customers
  • An in depth look at our Visitor Guide and Fun Facts to introduce future Tourism Ambassadors to aspects of the Sussex County experience they may not be familiar with
  • Info about SDT’s SouthDel Sidekick App, a native app with GPS functionality, that can be used to find tourism info on the spot and can generate suggestions to share with visitors, guests, and customers
  • Ambassador Rewards

This program is a great way for front line management, staff, and interested community members to get up to speed on all things Southern Delaware. Even experienced managers and staff will boost their knowledge of all Sussex County has to offer as well as their confidence in working with visitors, guests, and customers.

The goal of the program is to ensure that visitors to our area and to our local businesses feel warmly welcomed, are confident that any questions they ask are fully answered, receive knowledgeable referrals for activities, restaurants, entertainment, tours, and adventures, and that they feel inspired to explore and return.

The link for front line managers, employees, and interested community members to enroll in the course is  https://southdeltap.visitsoutherndelaware.com/.

SDT is also seeking businesses interested in providing discounted or free experiences to Tourism Ambassadors so they can share authentic, first-hand knowledge of the attractions, sites, experiences, and activities available here when they are assisting visitors.  Benefits to businesses of supporting this program by having their employees take the course and/or by providing rewards are two-fold: 

  1. Employers whose staff take the course will ensure their guests and visitors will receive even better customer service. Helpful, knowledgeable employees make visits to specific businesses memorable and likely to be repeated.
  2. Businesses providing rewards will receive referrals from Tourism Ambassadors based on personal experience; the most valuable type of referral.

If you’d like your business to participate by providing rewards, contact Southern Delaware Tourism at 302-856-1818 or via email at SouthDel@VisitSouthernDelaware.com.