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WHAT BUSINESS OWNERS SAY

Sam Calagione
Co-founder,
Dogfish Head Craft Brewed Ales

“Delaware has a long tradition of being
both business and agriculture-friendly.
Dogfish is a local, community-minded
company that melds those worlds
together every day,” Calagione said.

Several years ago, Dogfish Head expanded
to merge with Boston Beer Co., maker
of Samuel Adams, which would give
consumers, distributors and retailers the
most innovative and dynamic alcohol
beverage package of any company in the
world, Calagione said.

A Vital Research Tool for Entrepreneurs

Here’s How SizeUp Can Help
Sussex County benefits
from the economic BENCHMARK THE BUSINESS
development tool called
Business owners can evaluate how their business sizes
SizeUp, a digital research
up by comparing performance to all other competitors
software program providing geographically specific
in their industry. They will be able to isolate areas where
market information to empower entrepreneurs in their
they can improve and find ways they can save money.
decision-making processes. The program is incorporated
MAP THE COMPETITION
into the ExciteSussex website and will be free of charge to
use, thanks to the County’s investment. Business owners can map where competitors, customers
Free Research Tool and suppliers are located, and then determine how they
can best serve existing customers, find new ones and pick
“SizeUp is a vital research tool for local and incoming suppliers by using the map to isolate areas with many
businesses,” said Bill Pfaff, Director of the Sussex County potential customers but little competition.
Economic Development Office. “It will enable business DETERMINE THE BEST PLACES TO ADVERTISE
owners to evaluate their competitiveness and make
Business owners will be able to identify the best areas
decisions that will help them increase revenue and save
to target an advertising campaign. They can choose from
money.” pre-set reports to find areas with the highest industry
SizeUp provides many of the same demographic, industry, revenue, most underserved markets and where average
geographic, business and cost data that big businesses use business revenue is highest, or create their own custom
to make smarter decisions, but provides it to local users at demographic and/or business report.
no cost. Sussex municipalities were also offered a free link SizeUp is available for use free of charge on the County’s
to make it available from their websites. economic development website, ExciteSussex.com.

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