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WHAT BUSINESS OWNERS SAY


                                                                      Sam Calagione
                                                                      Co-founder,
                                                                      Dogfish Head Craft Brewed Ales



                                                                      “Delaware has a long tradition of being
                                                                      both business and agriculture-friendly.
                                                                      Dogfish is a local, community-minded
                                                                      company that melds those worlds
                                                                      together every day,” Calagione said.

                                                                      Several years ago, Dogfish Head expanded
                                                                      to merge with Boston Beer Co., maker
                                                                      of Samuel Adams, which would give
                                                                      consumers, distributors and retailers the
                                                                      most innovative and dynamic alcohol
                                                                      beverage package of any company in the
                                                                      world, Calagione said.




            A Vital Research Tool for Entrepreneurs



                                                              Here’s How SizeUp Can Help
                                     Sussex County benefits
                                     from    the   economic   BENCHMARK THE BUSINESS
                                     development tool called
                                                              Business owners can evaluate how their business sizes
                                     SizeUp, a digital research
                                                              up by comparing performance to all other competitors
            software program providing geographically specific
                                                              in their industry. They will be able to isolate areas where
            market information to empower entrepreneurs in their
                                                              they can improve and find ways they can save money.
            decision-making processes. The program is incorporated
                                                              MAP THE COMPETITION
            into the ExciteSussex website and will be free of charge to
            use, thanks to the County’s investment.           Business owners can map where competitors, customers
            Free Research Tool                                and suppliers are located, and then determine how they
                                                              can best serve existing customers, find new ones and pick
            “SizeUp is a vital research tool for local and incoming   suppliers by using the map to isolate areas with many
            businesses,” said Bill Pfaff, Director of the Sussex County   potential customers but little competition.
            Economic Development Office. “It will enable business   DETERMINE THE BEST PLACES TO ADVERTISE
            owners to evaluate their competitiveness and make
                                                              Business owners will be able to identify the best areas
            decisions that will help them increase revenue and save
                                                              to target an advertising campaign. They can choose from
            money.”                                           pre-set reports to find areas with the highest industry
            SizeUp provides many of the same demographic, industry,   revenue, most underserved markets  and where average
            geographic, business and cost data that big businesses use   business revenue is highest, or create their own custom
            to make smarter decisions, but provides it to local users at   demographic and/or business report.
            no cost. Sussex municipalities were also offered a free link   SizeUp is available for use free of charge on the County’s
            to make it available from their websites.         economic development website, ExciteSussex.com.


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